Marketing analytics
- Google Analytics
- Google Search Console
- Semrush
- Hotjar
- Looker Studio
- Power BI
- Excel
Barcelona, Spain
Gerard BoriFernández
CEO & AI Leader. Ten years scaling B2C and tech companies through growth strategy, product innovation, and artificial intelligence.
- Product portfolio
- €22M
- Global app users
- 1M+
- Organic views
- 28M+
- MRR growth
- 12×
Now — building Simplically AI, an agency that automates operations with custom models. Open to retained growth and product strategy work.
About
Driving growth through strategy and execution.
I align brand, performance, and product so companies grow faster — with better unit economics and higher customer value.
Executive teams bring me in for clear strategy, sharp execution, and fluency in the digital levers that actually move a P&L.
From founding startups to leading product strategy inside a €2.1B multinational, I work at the intersection of entrepreneurial speed and enterprise-scale delivery.
Languages
- Spanish
- English
- Catalan
Areas of expertise
- Growth Strategy
- Customer Acquisition
- Lifecycle Marketing
- Paid Media
- Product Marketing
- Brand Strategy
- Conversion Optimization
- CRM Automation
- GTM Strategy
- Performance Analytics
- Product Collaboration
- Team Leadership
Experience
Professional journey
- Direct the technical roadmap and implementation of custom AI solutions
- Utilize fine-tuning techniques to tailor models for specific client needs
- Identify opportunities for business process optimization with scalable AI architectures
- Reduce operational friction and increase efficiency for clients
- Lead cross-functional teams (App, Firmware, Hardware, Cloud) to align global product roadmaps
- Drive strategic marketing initiatives across EMEA including segmentation and go-to-market strategies
- Contribute to C-level decision-making through the Product Committee
- Define and validate value propositions, pricing strategies, and business cases
- Executed SEO and UX strategies securing 1st page rankings across key verticals
- Directed ERP system migration enabling scalable growth and API integrations
- Developed pricing strategies to maximize revenue and margins
- Achieved product-market fit using agile methodology
- Optimized UX/UI resulting in higher user engagement and conversion
- Developed digital marketing strategies significantly increasing traffic and leads
- Generated leads and managed remote virtual assistants
- Applied the latest digital marketing strategies via a network of vetted freelancers
- Ensured 99% uptime in a high-pressure production environment
- Identified and resolved system issues, delegating technical faults as needed
Selected work
Independent growth initiatives
Side projects and consulting mandates where growth expertise had to show up in the numbers.
May 2024 — Present
Flippo.es
Growth Consultant
Consultant on social media, paid media, SEO and Shopify CRO optimization.
12×
MRR in 6 months · −40% ad spend
Oct 2024 — Present
Realestanding.com
Digital Marketing Lead
Built Realestanding.com around CRO, driving qualified PPC traffic through Google Ads.
−90%
Reduction in CAC · higher lead quality
Sep 2021 — Sep 2024
Tailsip.com
Co-Founder & CEO
E-commerce side project on Shopify and Amazon FBA (Amazon Seller Central).
7M+
TikTok & IG organic views · 470K likes
Jan 2014 — Jan 2020
CorsegaTv.com
Head of Digital Marketing
Led the creation of the company website and the full digital marketing strategy.
1,187%
SEO lift vs. competitors · 65,700 quarterly visits
Stack
Tools and technologies
Project & team
- Jira
- Confluence
- Asana
- Notion
- Smartsheet
AI & automation
- ChatGPT
- Claude
- Grok
- Gemini
- Make
- Zapier
- ManyChat
- Runway
- Luma
Web & e-commerce
- Shopify
- WordPress
- Webflow
- Wix
- Amazon Seller Central
CRM, email & social
- Meta Business Manager
- TikTok Ads
- Klaviyo
- YouTube
- Google Ads
- HubSpot CRM
- VWO
ERP, payments & logistics
- Stripe
- Holded
- SendCloud
Design & collaboration
- Figma
- Miro
- Slack
- Google Workspace
Technical skills
- SQL
- C++
- AWS
- iOS App Store
- Google Play
Education
Learning and certifications
Master of Business Administration (MBA)
thePower
Industrial Electronics and Automation Engineering
Universitat Politècnica de Catalunya
Digital Product Management
University of Virginia
Digital Marketing: Advanced Google Analytics
Google
Entrepreneurship Fundamentals
SILEX 2.0
Contact
Let's work together.
Whether you need strategic marketing leadership, growth consulting, or product strategy — I'd like to hear about it.